A modern website can leverage many different functionalities. It’s important to choose the right functionality for your industry and user needs because you simply can’t do it all. One of the most popular website additions this year, and almost certainly next, is a website booking system. We’ve provided a crash course on this type of functionality below, including info on why they’re so beneficial to mortgage brokers.
What is an online booking system?
An online booking system is a function that is added to websites that allows website visitors to book appointments or consultations with the business’s staff. They’re already prevalent in certain industries, such as healthcare and dentistry where patients can book appointments on the provider’s website with certain doctors/nurses or dentists.
Online booking systems have also grown in popularity in the mortgage brokering arena too. They allow anybody wanting to book a consultation with a mortgage broker or adviser to do so from the website without having to send an enquiry or pick up the phone. The website visitor may even be able to book an appointment with certain team members.
Any booking made through the website is then automated to team member’s diaries, ensuring they are always made aware of their scheduled appointments. Moreover, the business retains full control and can block off days and times or even prevent bookings from being made within a certain timeframe before the desired appointment.
The benefits of an online booking system for mortgage brokers
First, and arguably most important, an online booking system provides convenience to the prospective client which increases the likelihood of them making contact and starting the conversation. The client can now make appointments outside your regular business hours at their convenience. In other words, it allows the website to potentially convert more visitors into paying clients.
This is great news for the business but there are other benefits as well:
- The functionality is automated and bookings are updated with business calendars in real time
- The business saves administration hours which helps them become more productive in other areas
- The website reduces its bounce rate through longer engagement which is a good thing for search engine optimisation and generating more interest in the website itself
Can an online booking system be added to any website?
An online booking system is a modern feature which will improve any website within the mortgage industry. There are different online booking systems available with varying degrees of sophistication, so there are options for a wide range of websites. At WEBPRO Mortgage, we offer to add booking systems to websites we have built ourselves, as well as those created by others when possible.
Contact us to learn more about ad-hoc website development for your mortgage broker website. We’re on hand and ready to get started!
What other modern website features can add convenience?
If you’re excited by the prospect of an online appointment system for your website, you may also want to consider a live chat feature. Live chat uses AI technology to provide website visitors with instant information which increases their likelihood of making contact, including using an online booking system. Speak to our team to learn how live chat and online booking functionality can really complement each other.
Recap: An online booking system is a website tool that allows users to schedule appointments or consultations 24/7. Common in healthcare, it automates bookings, syncing with team calendars and offering client convenience beyond regular business hours. This system benefits mortgage brokers by saving time, engaging users for longer and improving search engine optimisation. At WEBPRO Mortgage, we integrate these systems into new or existing mortgage industry websites. Considering features like live chat alongside booking systems enhances user engagement further. These combined modern features optimise client interaction and website functionality, helping to increase client conversion and improve user experience.
WEBPRO Knows
It is anticipated that an online booking system can reduce the number of appointment no-shows by around 90% due to automated reminders that are sent to the client.
