Citations

Is your position in the search engine rankings exceedingly important to you? Are you always looking for new ways to make your way to the top? Perhaps there are an abundance of mortgage brokers in your area or that work in your specialist field? And competition is fierce?

Maybe business is booming, and you want to get your name out there as much as you can? You may have plans to expand? Or are things a little on the quiet side and you feel it’s time to make your presence known? Do all you can to maximise online marketing opportunities to pip your closest competitors at the post?

Where to get citations?

The obvious place to get citations from is directories – they are also the best place to start – however, they aren’t the only way. Sure, local or industry-specific directories are great sites to get citations from. Though it’s important not to miss out on other opportunities, as well. For example, social media sites and forums, and so on.

It may help to know that WEBPRO Mortgage knows where to look and is familiar with the top directories; so, we can get straight down to work, when you’re ready, saving time and subsequently money. Shall we get cracking now or would you like to know more?

Analysing your competitors

We also analyse your closest competition – close in terms of mortgage specialist areas as well as geographically. We then merge the citation sources for each of your competitors and generally find around ten to one hundred additional sources where you may be able to get citations from. Some sources make it easier than others and we work our way through them on your behalf. As a guide, you’ll likely end up with around fifty opportunities for listing your business’ NAP. Whilst this is a fantastic start, it always pays to keep your eyes peeled for new opportunities. It’s an ongoing process that should be undertaken every six months.

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