Mortgage calculators are an effective tool in attracting new clients. Many people will use them when they’re actively looking for a mortgage, either to purchase their first home, to move or to remortgage. People also use them just out of interest to gauge the amount of money they are likely to be lent.

They are an effective way of generating and attracting high quality leads. But do you know how to use them effectively in this way? Here, we discuss how to use mortgage calculators effectively to attract more leads.

Different mortgage calculators

You will likely already be familiar with all of the different mortgage calculators available. To attract more clients, give your website visitors access to all of the different calculators so that they can use the ones applicable to their situation. As a minimum, you should display the basic mortgage affordability calculator, stamp duty calculator and overpayment calculator on your website to bring in interest.

Where to place the calculators on your website?

To gain the most exposure, the calculators need to be displayed prominently on your website. They must be accessible from your main navigation and would also benefit from being displayed somewhere on your home page and placed strategically on relevant service pages and blog posts. Clients cannot use the tools if they’re not easily found and are difficult to locate. This makes having them pointless and means they cannot work to bring you more leads.

Integrate effective calls to action (CTAs) when users engage with them

After the calculators have been used, give a clear and concise CTA that tells clients what to do next, such as “Speak to a mortgage adviser now”. Once the client has clicked this button, it should lead them to a contact form where they input their details so that you can follow up with them. This is an ideal way to attract hot leads that are looking for advice and mortgage products. Be sure to follow these leads up in a timely manner to have the best chance of conversion.

Incorporate the calculators into your other marketing endeavours

Reach a wider audience by creating relevant blog posts and guides and placing links to the calculators within the content. Send out emails to your subscriber list that encourages them to use the tools and contains links to the calculators on your website. This has the effect of both driving traffic to your website and engaging with your audience. Post the calculators on social media for the same effect.

WEBPRO Mortgage’s specialist team can help you gain more leads by showing you how mortgage calculators can be used effectively on your website and within your content. Contact us now to find out more.

Make use of tracking and analytics tools

Just like any other page on your website, the calculators can show the number of visitors, engagement figures, conversion rates and leads generated. Make use of these and make adjustments to your marketing plan based on results.

Collaborate with estate agents

Word of mouth is a powerful lead generation tool. And there’s no better way to do this than through an estate agent that has a list of people wanting to move and in need or mortgage advice. Give local estate agents the details of your mortgage calculators as a useful tool they can share with their clients.

Recap: Not only are mortgage calculators an informative and engaging tool for your clients, but they can also help you attract high quality leads to your mortgage broker business. To gain this benefit from them, you need to understand how to use mortgage calculators effectively on your website. Make sure they are easily accessible. Don’t make it difficult for your clients to access them. Integrate clear and concise CTAs after the calculators have been used. Lead generation forms are very useful to collect the details of people who are interested in your services. The most important thing to do is follow up any leads you have otherwise you could be losing business.

WEBPRO knows

48% of salespeople never even make one follow-up attempt after clients make contact with them. Don’t lose valuable business like this! Be sure to follow up any leads you get.