People generally look for mortgages when they are purchasing a new property or if they need to remortgage. It’s not something they do every day.
In short, you need to do everything possible to attract new clients. That means creating an informative website and making sure there is a comprehensive selection of FAQs. We’ll show you why this is so important.
Why add FAQs
Frequently asked questions are the perfect way to deal with specific enquiries your clients may have. It provides a dedicated section of your website where visitors can look for the answers they need. If your website is well organised, they’ll also find it easy to locate those answers. This can save you and your staff time answering the same questions repeatedly.
Most businesses don’t appreciate how effective FAQs are at bringing traffic to their website. We live in a digital world and it’s common to search for information before making an official enquiry. That search usually starts with a question, such as “What’s the difference between a fixed-rate and a variable-rate mortgage?”. A website with that FAQ may then be included in the search results.
What better reason to create FAQs on your website? They also offer the following benefits:
- Saves time dealing with the same queries over and over again
- Better experience for your client
- Aids clients in decision-making – effectively increasing the likelihood of a sale
- Enhances your reputation and visibility online
- Can boost your SEO by using key phrases and links in the FAQs
- Makes it easier to convert potential clients into actual clients
FAQs make it easier for potential clients to understand the different mortgage products and terms. More importantly, they are a simple and cost-effective way for you to attract visitors to your website. All you need then is the right information to convert a visitor into a client. Choose your FAQs wisely!
What are FAQs?
It’s easy to get carried away trying to create a comprehensive list of questions. Add enough questions and answers and clients won’t need any additional information from you, saving you time. However, this approach is likely to create a vast list where visitors will find it difficult to locate answers. In addition, give too much information away and they may not feel the need to contact you at all. That eliminates your opportunity to convert them into clients.
FAQs are exactly what they say they are, the questions which most people will want to know the answer to. In effect, it’s the questions that everyone would ask if you put a group of people in a room.
All you have to do is figure out which are the most frequently asked questions for visitors to your mortgage website.
The specialist team at WEBPRO Mortgage is here to help you with all your marketing needs, including website content and devising the right FAQs.
Choosing the right FAQs
Writing your FAQs doesn’t need to be complicated. WEBPRO Mortgage can help you create a list of informative and relevant questions based on our experience and you and your team are likely to have some key questions in mind that you are asked most often as well.
It can be helpful to organise your FAQs into themes or topics and to display these on relevant service pages as well as listing them on a dedicated FAQs page. As FAQs can be stuffed with key phrases and links, it’s a simple way to improve your website's search engine ranking.
Recap: FAQs are a useful tool in attracting new clients and persuading them to trust you and your services. It’s an extremely cost-effective addition to your marketing strategy and, most importantly, FAQs add value to your website visitor and save you and your staff time.
WEBPRO Knows
Over 80% of genuinely interested visitors will make the FAQ page the second stop on their tour of your website. You need to have the right FAQs waiting for them.
