Is your business’s social media presence lacking? Learn how to increase your social media following with top tips from WEBPRO Mortgage’s social media team below. We reveal some of the best ways to increase engagement fast. It’s important to get social media right if you want to boost brand awareness and website visitors.
Use the right social media platforms
To build a following on social media, one of the most important decisions comes at the very beginning. And that is, choosing what social media platforms your business will use. Whether you use just one or multiple, there needs to be a good reason to use it rather than trying to do anything and everything.
So, how do you choose? You have to choose platforms that your target market uses, and ones that align with your business brand. As a mortgage service business, you’re probably going to find a lot of your market is using Twitter, YouTube and LinkedIn over TikTok and Instagram – although not always. This is the very first thing you need to consider, and it shouldn’t be rushed.
Post the right type of content
Once you’ve chosen a social media platform and created a professional profile, it’s time to start posting. Your social media content should match what’s popular on that particular platform. For many social media platforms these days, images and videos are the most popular. But there are still platforms where written content works well too.
Mini explainer videos could be a good option for a mortgage service business. These give the business a chance to quickly explain mortgage products or services, while also humanising your brand which could make you seem more approachable.
Provide value – not a sales pitch!
Whatever the format of your content, it needs to provide genuine value for your audience. We understand that the underlying purpose of investing time and even money into a social media account is to spread brand awareness, increase website visitors and make more sales. But that shouldn’t be the priority of your posts. You can achieve more engagement and sales through social media, but this is more likely if you prioritise offering real value.
So, what is real value? It could be information that benefits them, such as a link to a new blog. Sometimes social media users aren’t there for education. They might be there to consume the latest news, be entertained or just laugh. If you meet these demands – which you might need to research - then you’re providing value.
Post at the right times and frequency
Another effective way to increase your social media engagement and therefore your following is to post content at the right time. By this, we mean on specific days and even literally at the right time. There is research to suggest when is the best days and times to maximise engagement.
Posting frequency is also important. You need to strike a balance between remaining visible without becoming annoying. There’s no hard and fast rule on this, but there are multiple pieces of research on the subject that you may want to take a look at. One general rule is to spread out your posts. For example, once per day for a week is much better than six days of silence and then seven posts in a day.
Outsource your social media management
If you recognise the benefits of social media for business but don’t have the time or resources to do it right, why not outsource to social media experts? WEBPRO Mortgage includes a dedicated social media management team and content creation experts who are happy to manage your accounts. Contact us to find out more and learn about pricing.
