A blog is an online journal which enables mortgage advisers to communicate with their clients, prospects and wider audiences in an informal way.
Blogging provides a forum that allows your business to engage with users without making them feel under pressure to purchase anything. People can comment on your posts, as well as follow links to other interesting sites, photos and related blogs.
By having a blog on your mortgage services website, you have a medium through which you can publish mortgage-related information and ideas as posts, which can quickly be shared with blog visitors.
Blog posts always show the date they were uploaded, and are listed in reverse chronological order.
There is usually a specific author who creates blog content on a regular basis. Sometimes called a ‘blogger’, the writer typically offers a personal and unique perspective.
Uses of a Blog on Your Website
- Connects with customers, prospects and employees by inviting readers to comment on blog posts and developing a sense of community
- Encourages sharing of observations and perspectives with others by enabling people to comment on topics in their own words
- Provides insight into the range of mortgage services and products available. These can be intricate and may not be easily understood. Your mortgage broker blog enables you to talk about these products and services in a more engaging way, including factors that could particularly affect your clients or prospects. A blog post enables you to describe the benefits of a complex policy and include helpful examples
- Relays news and views – you can share breaking news or opinion on your blog
Improve SEO Standing on Your Website
A blog allows you to share great content about topics relating to your business. By doing this, you'll get higher rankings on Google and other search engines. Google likes new content, because it gives visitors reasons to keep returning to your website. Regular blogging is a great way to achieve this.