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Mortgage Broker Blog Add-on

Blogging is a great way of communicating regularly with your mortgage broker clients, prospects and subscribers, offering interesting commentary, opinions and insights.

A blog is a great way of demonstrating your expertise and marketing your business at the same time. It will encourage visitors to return to your website for information on mortgage products and services and thus increase site traffic. This, in turn, will help improve your ranking on Google.

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Website Blog

Why blog?

A blog is an online journal which enables mortgage advisers to communicate with their clients, prospects and wider audiences in an informal way.

Blogging provides a forum that allows your business to engage with users without making them feel under pressure to purchase anything. People can comment on your posts, as well as follow links to other interesting sites, photos and related blogs.

By having a blog on your mortgage services website, you have a medium through which you can publish mortgage-related information and ideas as posts, which can quickly be shared with blog visitors.

Blog posts always show the date they were uploaded, and are listed in reverse chronological order.

There is usually a specific author who creates blog content on a regular basis. Sometimes called a ‘blogger’, the writer typically offers a personal and unique perspective.

Uses of a Blog on Your Website

  • Connects with customers, prospects and employees by inviting readers to comment on blog posts and developing a sense of community
  • Encourages sharing of observations and perspectives with others by enabling people to comment on topics in their own words
  • Provides insight into the range of mortgage services and products available. These can be intricate and may not be easily understood. Your mortgage broker blog enables you to talk about these products and services in a more engaging way, including factors that could particularly affect your clients or prospects. A blog post enables you to describe the benefits of a complex policy and include helpful examples
  • Relays news and views – you can share breaking news or opinion on your blog

Improve SEO Standing on Your Website

A blog allows you to share great content about topics relating to your business. By doing this, you'll get higher rankings on Google and other search engines. Google likes new content, because it gives visitors reasons to keep returning to your website. Regular blogging is a great way to achieve this.

With a Blog from Mortgage Pro you can -

  • Set up and customise the look and feel of your blog in a few simple steps
  • Establish permissions for who can and who cannot add content
  • Write and maintain the blog
  • Archive older blog posts with ease
  • Set roles so that blog entries are either open to public view or just for registered website visitors, depending on who you decide has access to content
  • Have more than one author writing blog posts, if appropriate
  • Aggregate posts from multiple online sources using RSS feeds, collating the relevant information in one place and making your blog a one-stop information shop

Registered Visitors to your Website Blog can -

  • Add comments and ask questions
  • Navigate to recent posts or comments added by other users

Features and Benefits

  • Allows you to add new content on your website - which Google loves!
  • You can share news about your mortgage business
  • Powerful, low-cost marketing device
  • Drives clients and prospects to your website because of writing helpful and informative blog posts
  • Blogs provide a powerful tool for real-time discussion
  • You can engage with your readers and provide swift responses to questions, views and thoughts
  • Robust and flexible when you need to add more information or display information in a special way
  • Saves time - refer clients to previously published blogs on a topic
  • Inform your clients of recently launched mortgage products or services
  • Generate quality backlinks by contributing informative blog posts and being proactive in keeping them up
  • Use the power of social media to generate traffic for your site
  • Your blog can connect with your LinkedIn account

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We cannot thank Anton and the team enough for their help and skill in delivering a fantastic site with the start of our business and brand being so important to us. A pleasure to deal with making something that can be quite complex easy and no problem. Nothing was too much trouble with the ability to translate what our vision was into a usable web platform which has proved itself well already. We are happy to say who we used for our website and will continue to use their services.

Adrian John Wood Euxton Mortgage Market

This is the 4th Business website I have been involved in. WebPro IT have been fantastic in their support along the way – if you like, holding my hand. Initially there were some template issues early on but the support I got in sorting it out was superb and fast. Wherever you go, whoever you use, my experience is there are always stumbling blocks etc in setting up a website, but Camilla was truly amazing and looked after me just fine. The end result is that I have a website to be proud of and the continued support is always there if ever I need it. FIRST CLASS and thank you.

Martin Hawksby Tingdene Mortgages Ltd

Since transferring the hosting of a client website to WEBPRO we have been really happy with the level of service we have received. The actual transfer process it’s self was very quick and efficient with minimal disruption to the website. Adela who manages our account is very attentive and quick to respond to any update required. She always communicates in a timely manner when the update will be done and prioritises urgent actions as necessary. We are really pleased with the work that’s been delivered to date.

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